Keith Richardson

Engineering Sales

Keith Richardson is a Professional Engineer, registered in Ontario with a background in Marketing & Sales in the Process Measurement & Instrumentation Industries. A Waterloo Systems Design graduate, Keith has over 30 years experience in technical equipment Sales and Business Development.  Other industries have included solar energy, gas detection and wire rope cable applications.


Business Development

Successful working with small and medium sized businesses ($500,000 to $5,000,000, 5-20 employees), Keith identifies issues, creates strategies and implements solutions to impact and improve the bottom line. Areas of expertise include lead generation, sales process review, market analysis, defining product mix, trade show coordination, set up and follow up, as well as project management and marketing plan review. 

Passionate about meeting people and finding out what they do, provides the drive and energy to improve business outcomes, create positive relationships – business and personal – to ensure mutually beneficial results.   

Why Wellrich Energy??

  • Energy is a resource – whether physical or material – that gets things done! 
  • Energy is used to exert ourselves to perform and energy is used to power/move objects.
  • Energy – cannot be created or destroyed. 
  • Energy – the strength and vitality required for sustained physical and mental activity.
  • Energy – the ability of a physical system to do work on other physical systems.
  • Energy – how much potential a physical system has to change.  

Wind and Snow

 When not promoting your business, Keith is a CSIA Levell II Ski Instructor actively teaching in the Collingwood area.  Summers are spent sailing on Lake Ontario.  He is a keen supporter of Youth Sailing and a credentialed with Sail Canada as a Club Race Officer.